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Artist ID: 2431

My work is about the alteration of narrative, specifically mythologies, fairytales, and folktales. I alter both the substance and the form of these narratives. Blending traditional stories with my own experiences, I create visual anthologies that communicate a contemporary woman's struggle to reconcile her identity with traditional female archetypes. The structure of each piece emulates the structural changes of the narrative. While raw and guttural imagery echoes folktale's powerful use of reduction and simplification, saturated earth tones juxtaposed with lush and vibrant colors, and shifting scale articulate an emotive rather than literal interpretation. The narrative envelopes viewers physically, creating a space that is fictitious and liminal. I use paper as a support structure and medium because it can be altered dramatically, allowing me to embed objects and create textured surfaces to enhance the visceral power of the piece. My hope is that my work will imbue traditional feminine archetypes with modern tensions and urge viewers to question traditional motifs underlying our culture

Having grown up in Indiana, Veronica Hallock developed a strong sense of place that would later meld with her exposure to the landscapes and lifestyles that comprise Louisiana. After earning her BFA from Herron School of Art & Design at Indiana University in 2012, Hallock graduated with her MFA from Louisiana State University, where she was awarded the dean’s medal for her art.
Her body of work constructs a larger sense of identity, which is why so often there exist reoccurring figures drawn from myth and folklore imagery throughout her pieces. For Hallock, these take on larger metaphorical meaning related as they are to personal symbolism. From her drawings to her paintings to her prints, Hallock’s work evokes a sense of the macabre, drawing equally upon sexuality and violence to explore her connection to the world.

Her approach to her craft has drawn national and international attention. Hallock has exhibited at the 6th National Collegiate Handmade Paper Art Triennial at Rutgers University, the Elevator Project's exhibition for the Gulf Coast Biennial, along with Foster Gallery in Baton Rouge and the Ontario College of Art and Design University in Toronto. In addition to her exhibitions, Hallock also has several publications. Her work has appeared in The Tulane Review, Writing About Art: A Collaboration Between New Delta Review and Prospect 3, and 500 Handmade Books Volume 2 (Lark Crafts, 2013). In 2016, her work will appear in the SGCI Conference in Portland.

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